Logos can be powerful, and they're all about subliminal messages. Perhaps because of my Texas roots, I have a weakness for the big and the bold, and the main 2004 Bush-Cheney logo, basically a holdover from the 2000 presidential race, fulfills my expectations. It's brash and snazzy: a field of powerful, militaristic navy blue punctuated with the four letters of his surname spelled out in white in what appears to be Folio Extra-Bold Italic letters. (Even the name of the font sounds forceful, doesn't it?)

¶ 10:21 AM